Monday, December 05, 2005

When Less is More, Less All is More

The brand of detergent called "All" recently released the "small and mighty" bottle that does the same 32 loads as their "regular" (i.e. diluted) detergent.

Price for diluted detergent: $4.89
Price for less-diluted detergent $4.99

Less plastic and less water should be less money.

This seems like the same stunt that all the bleach manufacturers pulled with the "ultra" version of the bleach products. They went from 5.25% to 6.5% sodium hypochlorite. My math says this is a 23% increase, but the price easily went up more than that.



[incidentally, searching for a product called "all" at many online stores is next to impossible.
]

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